ABOUT MINUTE 61
There are 60 minutes in an hour. And then there’s Minute 61.
That extra minute stands for everything you didn’t plan for but ends up meaning the most: the place you discover, the conversation that runs late, the music that makes you stay, the energy that appears when the right people come together.
Minute 61 was created to make those moments happen.
We are a social entertainment brand connecting people, music, places and experiences through a contemporary, curated and emotional lens.
We don’t believe extraordinary should be reserved for a few.
We believe in real people living extraordinary experiences.
THE WOMEN BEHIND MINUTE 61
Minute 61 was founded by Meritxell Bautista and Carla Serra.
Two women, two generations and one shared vision: building a brand capable of turning free time into something more memorable, more curated and more exciting.
Meritxell Bautista
Meritxell Bautista brings entrepreneurial vision, brand building, strategy, communication and business development.
Carla Serra
Carla Serra brings experiential sensitivity, a contemporary outlook, community instinct and development of the brand universe.
Minute 61 is a brand operated by Be an Ikon S.L.U.
Your next minute starts here.
Join to receive priority access to events, VIP Experiences, Club 61 and future Style drops.
We’ll be in touch with what’s next from Minute 61.